SMstudy® Certified “Digital Marketing Expert” are experienced in facilitating well-planned digital marketing strategies to meet the targets set by the Corporate Marketing Strategy. Given the nature of the constantly evolving online world – with new channels developing with greater frequency, and audiences exploring new sources of online content- Digital Marketing is one of the most crucial aspects of sales and marketing. SMstudy® Certified Digital Marketing Experts are able to define all marketing activities that use electronic devices connected to the internet to engage with customers. Experts will also be able to plan, develop and optimize available digital marketing channels to achieve the objectives defined for a product.
Exam Format
Multiple Choice
180 questions for the exam
One mark awarded for every right answer
No negative marks for wrong answers
240 minutes duration
Audience Profile
This certification is appropriate for Sales and Marketing Professionals and Specialists who are interested in becoming a Digital Marketing Expert.
Prerequisites
The candidate should have minimum of 5 years work experience. It is preferable to complete the SMstudy® Certified Digital Marketing Specialist and study all processes from
the SMstudy Guide – Introduction and Digital Marketing book before applying for the SMstudy® Certified Digital Marketing Expert.
Key Features
2 Examination Retakes Voucher
Physical Certificate
PMI Pdu’s (Professional development units)
6 months access
Fully mobile compatible
Exam simulator & revision modules
Increase your earning potential by 25%
Expert tutor support
Digital Marketing Fundamentals Training and Examination
Digital Marketing Expert Training and Examination
Course Outline
Introduction
A Brief History of Digital Marketing
Corporate Strategy Overview
Aspects of Sales and Marketing
Levels of Sales and Marketing Strategy
Marketing Strategy Overview
Digital Marketing Overview
Understand and Evaluate Digital Marketing (DM) Channels
