SMstudy® Certified “Digital Marketing Professional” facilitate well-planned digital marketing strategies to meet the targets set by the overall Marketing Strategy. Given the nature of the constantly evolving online world – with new channels developing with greater frequency, and audiences exploring new sources of online content- Digital Marketing is one of the most crucial aspects of sales and marketing. A SMstudy® Certified Marketing Strategy Professional is able to define all marketing activities that use electronic devices connected to the internet to engage with customers.provided as part of the online certification course.
Exam Format
Multiple choice
140 questions
No negative marks for incorrect answers
180-minute duration
Proctored online exam
Audience Profile
This certification is appropriate for anyone interested in becoming a Digital Marketing Professional.
Prerequisites
There is no formal prerequisite required for this certification. However, it is preferable to complete the SMstudy® Certified Digital Marketing Fundamentals certification and study the recommended processes in the SMstudy® Guide – Digital Marketing book before applying for the SMstudy® Certified Marketing Strategy Professional certification. All required resources are provided as part of the online certification course.
Key Features
2 Examination Retakes Voucher
Physical Certificate
PMI Pdu’s (Professional development units)
6 months access
Fully mobile compatible
Exam simulator & revision modules
Increase your earning potential by 25%
Expert tutor support
Digital Marketing Fundamentals Training and Examination
Digital Marketing Professional Training and Examination
Course Outline
Introduction
A Brief History of Digital Marketing
Corporate Strategy Overview
Aspects of Sales and Marketing
Levels of Sales and Marketing Strategy
Marketing Strategy Overview
Digital Marketing Overview
Understand and Evaluate Digital Marketing (DM) Channels