SMstudy® Certified “Digital Marketing Specialists” facilitate well-planned digital marketing strategies to meet the targets set by the overall Marketing Strategy. A SMstudy® Certified Marketing Strategy Specialist is able to define all marketing activities that use electronic devices connected to the internet to engage with customers. Specialists will also be able to plan, develop and optimize available digital marketing channels to achieve the objectives defined for a product.
Exam Format
Multiple choice
140 questions
No negative marks for incorrect answers
180-minute duration
Proctored online exam
Audience Profile
This certification is appropriate for Sales and Marketing Professionals interested in becoming a Digital Marketing Specialist.
Prerequisites
Candidates should have a minimum of three years work experience. It is preferable to complete the SMstudy® Certified Digital Marketing Professional certification and study all processes in the SMstudy® Guide – Digital Marketing book before applying for the SMstudy® Certified Digital Marketing Specialist certification.
Key Features
2 Examination Retakes Voucher
Physical Certificate
PMI Pdu’s (Professional development units)
6 months access
Fully mobile compatible
Exam simulator & revision modules
Increase your earning potential by 25%
Expert tutor support
Digital Marketing Fundamentals Training and Examination
Digital Marketing Specialist Training and Examination
Course Outline
Introduction
A Brief History of Digital Marketing
Corporate Strategy Overview
Aspects of Sales and Marketing
Levels of Sales and Marketing Strategy
Marketing Strategy Overview
Digital Marketing Overview
Understand and Evaluate Digital Marketing (DM) Channels